What is Google Ads and How Does SEM Work?
Google Ads is Google’s advertising platform that allows your business to appear in search results, partner websites, YouTube, Gmail, and more.
It is the foundation of SEM marketing agency strategies using paid ads to gain visibility in search engines. Unlike SEO, which requires time to rank organically, a google sem ad campaign provides immediate exposure in the top results of Google.
In simple terms: With google ads management services, your business appears exactly when potential customers are searching for the solutions you offer.